Our story

Our Story Begins

When Ifty Kerzner and Segev Shilton, our Co-founders first met in 2015, they both had one question on their minds: “How can we provide real value to large enterprises in a way that would be quick, clear and efficient?”. They understood that they must provide a very unique product – small enough to be digestible in a bite size, yet significant enough to matter and be worth their while.

They hand-picked a team of experts with accumulated knowledge in the fields of data science, machine learning, and NLP, to launch Kissterra and set out to transform marketing in US financial industries.

Banking on Banking

In our early years, Kissterra was focused on providing tools and technology to banks and lenders all across the US, quickly becoming recognized as one of the top Martech companies.

Millions of consumers found their preferred financial product through Kissterra technology as we increased investment in building our internal platforms.

Growing Our Roots

Seeing a huge potential in a large market longing for innovation, we chose to specialize in connecting insurance shoppers with the largest insurance carriers in the US. We built the premier owned & operated marketplace for auto and home insurance, attracting tens of thousands of shoppers daily.

Leveraging AI and sophisticated machine learning algorithms, we built our Growth platform to provide unparalleled granular campaign analytics and control for optimizing customer acquisition.

$76M Round A

We secured capital from two strategic partners: Menora Mivtachim, the largest general insurer in Israel, and Poalim Equity (investment arm of Bank Hapoalim, Israel’s leading financial institution), marking one of Israel’s largest round A’s by institutional investors in history.

Introducing Beacon

Recognizing the many inefficiencies for insurance marketers, we accumulated all of our marketing experience into our flagship product, Beacon, an AI-powered intelligent marketing platform.

Beacon connects cross-organizational data (first and third-party) in real-time, offering unparalleled insights and sophisticated CAC to LTV models for smarter optimizations and incremental growth.

Kissterra – Connecting People

Leveraging our unique technology and relationships, we created the Connect Partner Program. This program allows select partners to utilize  Kissterra’s advanced abilities, through the Connect platform, to match their online visitors with leading insurance providers.

Launch of the Marketing OS

Marketing OS is the embodiment of our dream to make insurance marketing smarter, digital, and more profitable than ever before.

Marketing OS now proudly includes our three flagship products, Beacon, Growth, and Connect — providing insurers with a full, end-to-end solution for all their digital marketing and distribution needs.