Frequently Asked Questions
Why buy a cloud-based SaaS solution?
Implementing a SaaS solution provides the insurer with out-of-the-box functionality that can be quickly deployed, a flexible pricing model (OPEX), the opportunity to expand gradually without investing in advance or dependence on IT – so you can focus on your core business.
What is a ‘data-driven’ marketing solution for insurance?
We believe that data is the heart of the insurance business and that all the relevant data should be viewable in one database for your use. Therefore, we developed a marketing operating system that collects, stores, and connects all data, including the first and third-party data in one database. This data can be used for operation, monitoring, and management of your marketing efforts.
What is Marketing OS?
Marketing OS is a comprehensive end-to-end solution tailored to the unique marketing and distribution needs of insurance organizations
Why are APIs such a critical part of Kissterra’s Beacon intelligent marketing platform?
Recognizing the importance of efficiency for marketing departments, we at Kissterra have bolstered our intelligent marketing platform with an industry-leading set of APIs.
This way, when companies start using our platform, they can continue using a range of third-party services they may already be using. And as they continue using our technology, they can add more third-party services and integrate them seamlessly.
What are some of Kissterra’s Beacon key third-party integrations and APIs?
Recognizing the importance of efficiency for marketing departments, we at Kissterra have bolstered our intelligent marketing platform with an industry-leading set of APIs.
Kissterra’s robust range of APIs covers every aspect of the insurance marketing lifecycle, making it easy for our clients to integrate their intelligent marketing platform with a variety of third-party services. These include authentication APIs, compliance APIs, fraud APIs, vendor APIs, and data enrichment APIs.
How can Kissterra’s Beacon APIs reduce cost per bind (CPB)?
It’s all about simplifying and streamlining marketing performance management. Not only is our core offering built from the ground up to make marketing performance management as efficient and reliable as possible, but our APIs supplement it by allowing our clients to combine our technology seamlessly with other services they rely on. This way, marketers can work quickly and efficiently, without wasting time dealing with siloed systems. By saving marketing departments serious time, this approach can save them serious money.