Unlocking Profitability: Optimizing Lead Acquisition for Insurers
Discover how Kissterra Beacon is optimizing lead acquisition for insurers by offering real-time visibility, AI-driven insights, and automated bidding.
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Driving Profitable Growth
for Insurance Carriers
Our intelligent marketing platform allows insurers to unify, control, and optimize
all digital marketing and distribution for enhanced profitability and scale.
Illuminating insurance carriers’ path to success
Empowering insurers with visibility and control over all marketing efforts
from a single platform.
Holistic Funnel View
Integrate cross-organizational data and insights on a single view (from bid to bind to LTV) to refine customer acquisition strategies effectively.
Campaign Performance Optimization
Manage customer acquisition campaigns from all channels on a single platform, in real-time. Optimize cross-tactic strategies to increase profitability.
Real-time AI Insights
& Analytics
& Analytics
Access real-time, actionable AI insights and granular campaign analytics to make better decisions, target and convert high-value shoppers.
Tangible Marketing Value
Demonstrate the ROI and overall effectiveness of your marketing spend. Automatically identify incremental growth opportunities to gain market share.
Beacon benefits for
insurance marketing teams
Optimize & take action
instantly
Leverage real-time data to target and convert high-value shoppers
Drive incremental
growth
Utilize AI insights to identify and target profitable customer segments
Make data-driven
decisions
Enhance profitability by making informed decisions based on CAC to LTV data
Quick & easy
deployment
Our SaaS platform can be implemented in days for quick time to value
Intuitive,
data-driven
intelligent
marketing
platform
By merging cross-organizational data together with marketing campaign data, Beacon shines a light on the direct correlation between customer acquisition costs and lifetime value.
Backed by AI-driven insights and granular campaign analytics, it allows insurers to take quick actions to optimize campaigns and unearth hidden growth opportunities lurking beneath the data.
Bid the right amount,
for the right shopper, at the right moment
Beacon AI Insights provide you with actionable recommendations uniquely tailored for improving specific campaigns and shows exactly how to adjust the bid to its optimal price.
Learn MoreOur technology partners
Imagine a single API to get actionable consumer level data
in the same format across all data sources
All the data you need for optimal performance
Beacon unlocks more meaningful insights to optimize your marketing performance.
What's new at Kissterra
3 Key Metrics for Optimizing Insurance Customer Acquisition
Learn how optimizing insurance customer acquisition with key metrics like LTV, CAC, and their ratio can boost profitability.
Read more
