Real-Time Campaign Optimization Instead
of Hindsight Insights

Take proactive control of your performance marketing management
and fine-tune campaigns in real-time.

Campaign management meets AI

Revolutionize your bidding strategy with Beacon's AI Bidding Optimization — cut costs, maximize growth, and win more bids with precision. With just one click, turn insights into action and watch your campaigns thrive!

Beacon puts insurers in the driver’s seat of marketing performance

A single pane of glass to view all campaign metrics and optimize bids

Advance targeting

Define target audiences based on various consumer level attributes, such as credit score, device, browser, etc.

Pricing structure

Define bids based on the state, channel, and any consumer attributes to reflect the potential value of the consumer.

AB testing

Test multiple, different pricing strategies and compare results in real-time to make better decisions.

Enable growth with
data-driven insights

Set clear KPIs like CPB, LTV, Profit, ROI, and ROAS to guide your campaigns. Continuously monitor and optimize performance by identifying top and low-performing segments in real-time,
ensuring every decision drives responsible growth.

Maximize ROI with
smart bidding

Beacon’s smart bidding provides the ability to adjust and optimize bids based on third-party data. This maximizes the correlation between the value generated by conversions and the cost of advertising investment.