About me
I’m passionate about blending data-driven insights with creative strategies to help insurance carriers grow. When I’m not diving into marketing campaigns, you’ll find me exploring new tech trends, enjoying a good book, or traveling with my family.

Tirtza Bensoussan

Head of Marketing
My posts

Blog

3 Key Metrics for Optimizing Insurance Customer Acquisition

Learn how optimizing insurance customer acquisition with key metrics like LTV, CAC, and their ratio can boost profitability.
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Blog

Unlocking Profitability: Optimizing Lead Acquisition for Insurers

Discover how Kissterra Beacon is optimizing lead acquisition for insurers by offering real-time visibility, AI-driven insights, and automated bidding.
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AI, Marketing

Boost Profitable Growth Through Data-Driven Lead Acquisition [Whitepaper]

Learn how to leverage real-time data, AI insights, and Kissterra Beacon's powerful tools to enhance your lead gen and maximize ROI.
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Blog

Why Insurance Marketing Differentiation Is Crucial

Learn how centralizing customer data and leveraging AI can help carriers stay competitive, boost profitability, and enhance customer experiences.
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Data

Boosting Agent Productivity with AI-Driven Call Efficiency

Discover how AI-powered warm-up calls can boost agent productivity and personalize customer interactions for more closed deals.
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Insurance

Direct-to-Consumer Insurance Model Impact on Insurers

Learn why adopting DTC is essential for staying competitive in today's digital landscape.
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