Boost Profitable Growth Through Data-Driven Lead Acquisition [Whitepaper]

Today’s insurance marketers are well aware of the major challenges they face. On one hand, remarkably high underwriting losses have led insurers to slash their marketing budgets dramatically. On the other hand, competition between insurers—heightened by the emergence of insurtech rivals attracting consumers with convenience and innovation—makes it particularly difficult to acquire new customers. As a result, insurance marketing teams are facing pressure to do more with less.

To use their budgets more effectively, insurance marketers need to focus on their most valuable prospective customers and bid the most appropriate price for each lead. But that’s virtually impossible as long as they lack transparency. The status quo is that insurance carriers often purchase leads in bulk, with little insight into the quality of those leads. This is where data-driven lead acquisition becomes essential.

How Can Data-Driven Lead Acquisition Transform Your Strategy?

Using Kissterra Beacon, you can gain visibility into the value of various customer segments and make your lead generation more successful. To help you make the most of the comprehensive, AI-powered visibility that Beacon offers, we recently published a new whitepaper, Boosting Profitable Growth Through Data-Driven Lead Acquisition. You can download it here to discover how to leverage Beacon’s insights, actionable recommendations, and powerful tools to enhance your approach to lead generation.

Check out the whitepaper to learn:

• Why real-time visibility is more important than ever for insurance marketers.
• How Beacon can help you use both business and marketing data to identify and target the most promising potential customers.
• In what ways you can use Beacon’s capabilities to improve your lead generation strategy and maximize your ROI.
• What kind of impact you can expect Beacon to have on your profitable growth and your marketing team’s status within your company.

Providing Insight into CAC, LTV, and Campaign Performance

Two of the most important metrics for insurance marketers to keep in mind when trying to enhance their lead generation are customer acquisition cost (CAC) and customer lifetime value (LTV). Both of these metrics are integral to data-driven lead acquisition as they provide insight into key differences between various customer segments, helping insurers identify and target especially valuable prospective customers. By increasing the ratio of LTV to CAC, insurers can maximize their marketing ROI and boost overall profitability.

Insurance marketers need real-time access to data shedding light on CAC, LTV, and campaign performance. The problem is that much of the necessary data is often spread across multiple departments, external agencies, and numerous platforms. This data fragmentation makes it particularly difficult for insurance marketers to use data effectively to allocate resources, plan campaigns, and manage them in real time.

Not only does Beacon help insurance marketing teams overcome the problem of data silos, but it also offers AI-powered recommendations to help avoid the risks of both underbidding and overbidding for leads. Beacon’s real-time management tools and integrations empower insurers to rapidly create and adjust lead generation campaigns. Moreover, Beacon uses machine learning to deliver insights on various customer segments—providing intelligence that marketing teams can use to take a more active role in their companies’ decision-making processes.

Leverage Beacon for Enhanced Data-Driven Lead Acquisition

To help you leverage all these capabilities and more, our new guide explores both the “why” and the “how” of using Beacon’s unmatched capabilities to optimize your approach to data-driven lead acquisition. In addition to providing visual examples of the metrics and tools available within Beacon’s interface, it offers a breakdown of three of the platform’s most powerful features for boosting marketing efforts. Most importantly, it provides useful tips on how you can make the most of everything Beacon has to offer to have a real impact on your company’s profitability.

To learn how to realize Beacon’s full potential and make your insurance marketing more successful, check out Boosting Profitable Growth Through Data-Driven Lead Acquisition.